> [!info] Focus is the key 1. No product managers, just a head of product. PM duties are distributed across engineering and design. 2. No durable cross-functional teams. Teams assemble around a project and disperse once the project is done. 3. No metrics-based goals. Just a North Star company-level metric goal. 4. No A/B tests. Decisions are based on taste and opinions. 5. Job candidates go through a paid work trial. They join the team for 1-5 days and work on a real project with the team. 6. The team is completely remote. And always has been.