> [!info] See also > [What is good free-to-paid conversion (lennysnewsletter.com)](https://www.lennysnewsletter.com/p/what-is-a-good-free-to-paid-conversion)  the reverse trial funnel eventually has the highest conversion rate. A reverse trial **puts customers in a freemium experience with a timed free trial with access to paid capabilities which reverts to a traditional freemium product after the free trial ends**.